Gif-ity: art of marketing stunt


This weekend I visited the De Pont Museum realising on the premises that I was a week early for the opening of the Isaac Julien exhibition. But it was a nice opportunity to listen to an experimental flute concert and to stroll along the permanent collection.

No gifity was found between Tuymans, Strütte, Dumas and De Cordier. Never heard before of this rather recent form of art? No loss there in my opinion. After staring for 1 minute at the buzzing, flickering, mind-intoxicating gif, I only wanted to close my eyes and forget all about it. Me, getting old?

via The world’s largest gif? The art world’s latest hype more like | Art and design | The Guardian.

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